From Surviving to MAXximizing
Jasmin Contee is a certified NLP life coach, educator, author, speaker, and the reigning Ms. Full Figured Pennsylvania 2025 — a woman who has lived the transformation she now guides others through.
The Journey
Jasmin's story doesn't start at the top. It starts in the middle of confusion, self-doubt, and the quiet ache of knowing you were made for more but not knowing how to get there. Like so many of the women she now coaches, Jasmin spent years performing the version of herself she thought the world needed — the strong one, the capable one, the one who had it all together.
The turning point came when she stopped running from her own story and started sitting with it. Through deep personal work, NLP training, and a commitment to radical self-honesty, Jasmin began to dismantle the beliefs and patterns that had been quietly running her life. What emerged on the other side wasn't a fixed version of herself — it was a freer, fuller, more authentic one.
Today, Jasmin brings that same depth of work to every woman she coaches, every stage she stands on, and every page she writes. Her mission is simple: to help women stop shrinking, start owning their story, and build a life that actually feels like theirs.
"I'm not here to inspire you for a moment. I'm here to help you change your life."
— Jasmin Contee
Credentials & Accomplishments
Ms. Full Figured Pennsylvania 2025
Reigning titleholder, using the platform to champion body positivity, self-worth, and women's empowerment across the Commonwealth.
Certified NLP Life Coach
Trained and certified in Neuro-Linguistic Programming — a proven methodology for understanding and rewiring the subconscious patterns that drive behavior.
Published Author
Author of transformational resources including journals, workbooks, and courses designed to guide women through self-discovery and personal growth.
Educator & Youth Advocate
A dedicated educator with years of experience working with young people — bringing the same passion for potential into classrooms and school assemblies.
Founder, MAXximizing Potential
Built a coaching and speaking brand from the ground up, creating a community of women committed to growth, authenticity, and living without limits.
Community Leader & Advocate
Recognized by the Philadelphia Tribune and community organizations for her impact in uplifting women and families across the Philadelphia region.
The Mission
Every woman deserves to live a life that feels like hers.
MAXximizing Potential exists to close the gap between the life you're living and the life you know you're capable of. Through coaching, speaking, and transformational resources, Jasmin creates the space for women to do the deep work — to unlearn what no longer serves them, to reclaim what was always theirs, and to step boldly into their next chapter.
Authenticity
No performance. No pretending. The work starts with telling the truth about where you are.
Depth
Surface-level change doesn't last. Jasmin goes beneath the symptoms to the root — the beliefs, the patterns, the story.
Empowerment
The goal is never dependency. It's equipping every woman to become her own greatest advocate and guide.
Community
Transformation is more powerful in community. Every woman who does this work makes it easier for the next one.
Ready to Work Together?
Whether you're looking for 1-on-1 coaching, a powerful speaker for your next event, or resources to start the journey on your own — Jasmin is here for it.